For very good reasons, many of the most successful blogs are associated with major periodicals, such as Forbes, The Economist, etc. We will do the same thing by publishing a weekly PDF magazine entitled The Polymath that will publish the best articles in the Leonardo Network. This creates two benefits for Leonardo Bloggers. First, it will access a different kind of advertiser that wants to talk to the most intellectually sophisticated readers in the world and will create very large (~150KUSD) royalty payments. Second, because the readership will be very large, the bio box with a hotlink to the author's blog can dramitcally increase subscriptions. New subscriptions in excess of 10,000 will not be unusual.
Additionally, for the first couple of years, Polymathca Publications will be doing crowdfunding by selling prepaid ads that will be convertible to equity shares. These will be in 3,000USD increments and will carry a 300USD commission to those Leonardo Bloggers who advertise them on their blog. At the beginning when monetization will still be a challenge, this will give Leonardo Bloggers a revenue source that can meet the $8.00CPM target.
This, then, actually creates another feedback loop becaus subscribers to The Polymath will create additional reader and subscribrs. To learn more, visit The Polymath blog site.
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